Making things easier and more efficient has been a number one priority ever since we started working things out as an intelligent species, and nothing is more satisfying than making productivity and money making related activities easier and more efficient.

That is why Bing Ads introduces you to “automated rules,” a feature that allows you to schedule and automate your top campaign management operations. In this chapter, you’ll learn some advanced “automated rules” strategies that you can apply to let the most complex of tasks run on autopilot!

Pause keywords that are Performing Outside of your Cost-Per-Acquisition Goal

One of the things you’ll learn about online ad campaigns the hard way is that your budget forecasts can be easily blown right out of the water by unwanted performance. In other words, you’ll learn that sometimes you have to make adjustments to avoid spending more than you were planning right after you spent more than you planned.

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