Increase Bids when Cost-Per-Acquisition is below your goal and the average position of your keywords is low

This is a nice little trick that, besides its technical sounding title, is actually easier to pull off than it might sound. The idea behind this is to increase clicks, impressions and conversion rates while marginally increasing CPA in your favor.

To try this for yourself, go to the “automate” menu on the “keywords” module of the “campaigns” tab and then click on “change current bids when”:

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